Fast Food As Spectacle, or That Time the Internet Lost Its Mind Over a Snack Wrap

What a discontinued fast food item reveals about memory, recognition, and the rituals we cling to when everything else feels uncertain.

I didn’t expect to care this much about the return of a $2 wrap. But when McDonald’s dropped a cryptic tweet hinting at its comeback, something clicked—not just in me, but across timelines, Reddit threads, and search graphs. It wasn’t about the wrap. It was about remembering how it made us feel.

When McDonald’s launched the Snack Wrap in 2006, it wasn’t …